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The official yet may not be the final logo of Pilipinas Tara Na

At first glance, I thought it was some sort of a Grade 1 to 4 textbook cartoons. Second, it does look like Batibot or some sticker from the 1980s. But look closely, its Department of Tourism’s “Pilipinas, Tara Na” (en. Philippines, let’s go! | es. ¡Vamos Filipinas!) official logo! Lo and behold, after the failed “Pilipinas Kay Ganda” fiasco, it seems that we have another logo going down the drain!

“Pilipinas Tara Na” is a campaign by the Philippine Department of Tourism which aims to encourage Filipinos to travel within our country. In other words, boosting up the local tourism industry. It’s a good initiative and the name of the campaign is good enough for the market it targets – which I guess even non-Tagalogs might understand as well.

However, upon the release of the logo, it was swiftly criticized as “work of a grade 1 student,” “childish,” “mediocre,” “cluttered,” and all other negative comments about it. Indeed, the caricatures does look like somewhere from the elementary student’s textbooks. Tour guide Carlos Celdran said that “it looks like it’s from a milk commercial in the 1980s.” I would even suggest that the logo should be given to the Department of Education (DepEd) instead since it doesn’t look very appropriate for an image branding ministry like DOT. Pwede syang pang July 2011 Nutrition Month logo for DepEd. Ayun, aprub pa ako! I’m not a graphic artist but the logo really looks like something that can be picked up at Recto and go. The “Pilipinas Tara Na” logo was designed by Smart Communications and Perceptions Inc. to complement DOT’s campaign for domestic tourism.

Because of the discontentment and the seemingly mediocre logo, social media once again acted up against it. The initiative of Team Manila though stands out—as they designed several and more creative Pilipinas Tara Na logos for the sake of better image branding for the country. Likewise, they are doing that for free for DOT! It goes to show that we Filipinos have the talent to do more! Not just, “ay tama na yan, local lang naman eh!” mindset. I just hope that the upper echelons of the ministry would listen to the voices of the creative Filipino youth with their creative ideas. I know we got a lot of talented folks here!

One of Pilipinas Tara Na logo of Team Manila. Click the Photo to View More

We couldn’t avoid criticizing the Department of Tourism or perhaps the ones who were behind the creation of the logo for the mediocrity that it has shown. However, as a Filipino and as a taxpayer, we have every chance to help the ministry improve or even the image branding of our country. In that way, bayanihan still lives on!

The Pilipinas Tara Na campaign is not yet complete as of the moment. We still have to wait for the official launch itself sometime this year. I’ve read a post over Twitter that Regine Velazques and her husband Ogie Alcasid are doing some music video for the said campaign.

For now, Pilipinas, tara na’t magtulungan tayo!

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The advent of new technology has created new challenges that are faced by the media and its practitioners. To discuss and exhibit plans on facing a bold new world for the media practitioners and media itself in Asia, BroadcastAsia 2010, the largest digital multimedia and entertainment technology event in the region will be held at Singapore from June 15-18, 2010. With its theme “Integrating Technologies, Experiencing Content,” the event will be discussing on new technology, especially the advent of 3-D broadcasting technologies in Asia such as seen on television and film. Along with the innovation brought by 3-D technology, the optimisation of digital signages for entertainment and advertising will be also tackled, as some analysts forecast a brisk economy for these in the region. The said event will also open up a dedicated content conference, aiming to give new ideas on how creative content and innovate workflow solutions for different production companies in Asia.

Alongside BroadcastAsia 2010, CommunicAsia 2010 will also be held in Singapore on June. Being one of the most recognised infocomm technology events in Asia, it will showcase new technologies and ideas that would shape the ever-dynamic social and economic structure of Asia. Including in the highlights are wireless mobile technology discussions, marketing through social networking, green IT talks and business technology solutions.

The events will emphasize on how new media and technology aids the society and economic forces in Asia.

For more information:

CommunicAsia2010/EnterpriseIT2010:
Date: 15 – 18 June 2010
Venue: Singapore Expo, Halls 3 – 6
Opening Hours: 15 – 17 June: 10.30 a.m. to 6:00 p.m.
18 June: 10.30 a.m. to 4:00 p.m.
Admission: Business and trade professionals only
To register, just log-on at www.communicasia.com

BroadcastAsia2010/InteractiveDME:
Date: 15 – 18 June 2010
Venue: Singapore Expo, Halls 7 & 8
Opening Hours: 15 – 17 June: 10.30 a.m. to 6:00 p.m.
18 June: 10.30 a.m. to 4:00 p.m.
Admission: Business and trade professionals only
To register, just log-on at www.broadcast-asia.com

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By Stanley Palisada

Cebu Pacific Air Airbus A320-200

In the 2003 Gwyneth Paltrow starrer “View from the Top”, Candice Bergen who played accomplished Flight Attendant Sally Weston said “Gone are the days when people traveled in style”.

In the era of budget airlines, people take a plane as though it was just a bus. Flying today is like riding a pedicab or a PUJ where comfort or service does not matter as long as the airline delivers its promise to “get you there”– and in one piece (literally, as you’re dead broke per additional baggage).

Philippine Airlines Airbus A320-200 at NAIA Terminal 2

In the age of legacy airlines, air travel was a holiday in itself. People looked forward to flying to experience pampering in the sky, courtesy of well-screened flight attendants who exude the warmth and hospitality of the countries or cultures they represent. They made the flyer fall in love at 30,000 feet in those days (and I mean that in the most non-mile-high-club way).

Inside Cebu Pacific Airbus A320

In-flight meals were prepared by top (Frenchy) chefs and the aperitif, selected meticulously to please the most Britishly-discriminating traveler. Linen sheets, hot towels, newspapers of all sorts and in-flight entertainment were all part of the legacy airline experience.

Inside Philippine Airlines's Airbus A320

Today, flights take off as unceremoniously as the printing of the eTicket. People are loaded up in packed cabins as airlines value profits in “seat cost per mile”— more than passengers succumbing to Deep Vein Thrombosis (DVT) after being held for hours on an indecently cramped seat built for people with no legs. Travel is nowhere near “tranquil” as their safety card suggests.

Blame it on the fuel crisis, terrorism and the airlines’ unrelenting hunger for survival.

Passengers these days can only be thankful that their planes did not slam into iconic buildings or explode mysteriously over the ocean. Thanks to well-maintained planes (there goes your in-flight lunch) and the invasiveness of today’s airport security whose x-ray machines are built to detect man’s biggest (or smallest) secrets. Add to that the frisking and occasional “cupping” which makes me want to sue for acts of lasciviousness or slight physical injuries (for rough searches). As a frequent traveler, I go through all these airport molestations habitually.

Cebu Pacific Air Airbus A320

And gone are the days of full service airlines as everyone’s going for ultra low fare. Again the fuel crisis has severed many of the privileges travelers once enjoyed. Planes need to fly light to save on fuel thus passengers should either be stick-thin or they travel naked.

Baggage allowance has decreased to almost nil. Okay, I know Filipinos are not light travelers but promo fares that only allow 7 kilos of baggage (which weighs just about as light as the nation’s self-esteem) is blatantly un-Filipino.

Talk about traveling light. Looks like everyone is enticed not to bring checked-in baggage these days

Nowadays many are forced to travel light or they “pay per succeeding kilo” upon check-in, which actually stalls the long queues in that yellow airline’s counter. On another airline an Econolite passenger’s seat gets a round sticker to indicate (with utmost humiliation) that his ticket is super cheap. The stickers tell flight attendants not to give newspapers or serve snacks that are exclusively for those who paid more.

But not to worry, the snacks they’re serving would really cost less than 20 pesos from a neighborhood sari sari store (you may buy on the way to the airport) as it’s merely soda crackers and water— or menu befitting yoyo dieters and anorexic super models.

The other airline also does not serve free snacks. One has to buy from their trolley-full of Jack n Jill products (big fan of Chippy here but not at airborne prices) or a very expensive bottle of C2— unaffordable even to their supposed budget-challenged guests. Apparently this low fare, great value airline wants to promote its other products at passengers’ expense. Literally.

Zest Air Airbus A320-200

Meantime the other emerging orange juice airline serves—well—orange juice (in doy pack) to its passengers, free of charge. It’s reminiscent of yellow airline’s free chiz curls and pepsi days when it was just starting up. Orange juice air serves free juice in-flight to attract a following. And it’s been a while since I last saw their juice brand outside a memorial park. It’s finally refreshing to have that brand associated with happier times!

Now back to that legacy airline also dabbling in budgetry… I once took its noontime flight to Cagayan De Oro and a group traveling on Econolite brought meals knowing that they will not be served anything on the plane.

The cabin reeked of Chicken Joy for the entire duration of the flight. The rest of us watched (mouth watering with envy) as the Econoliters devoured their lunch of 2-piece-fried-chicken-with-rice-coke-and-peach-mango-pie— while the rest of us reluctantly finished off our sachet of Happy peanuts, gulping it down with a cup of coffee as bland as sugar crisis.

Typical legroom for Cebu Pacific's Airbus A320's seats...better sit up straight!

Passengers in the age of budget travel can really fight back at some of the airlines’ inequities.

After lunching the Econoliters handed over to the flight attendants their trash, plastics, spoons, forks, straws, empty Jollibee upsized cups, styrofoam packs with piles of chicken bones and dripping gravy.

Afterall Econolite does not mean airline will not take your trash as well. Mabuhay!